ABM Isn’t Personalization. It’s Precision.
Let’s clear something up. Putting someone’s logo on a coffee mug isn’t ABM.That’s swag. Maybe a conversation starter. Maybe landfill.But let’s not pretend it’s strategy. Real ABM? It’s not about being cute. It’s about being clear. This Isn’t About Doing More ABM isn’t “spray and personalize.”It’s focus. Ruthless focus.It’s stepping back and saying: “What are […]