ABM Without Sales Involvement? That’s Just Fancy Ads
Let’s not kid ourselves. If you’re running ads to a cold list of accounts without sales on board, you’re not doing ABM.You’re doing cosplay.And LinkedIn is the costume. Real ABM Starts with Alignment Not clicks. Not impressions.Alignment. Sales and marketing sitting at the same table, looking at the same list, asking: “Who actually matters?”Then building […]