If Your CRM Doesn’t Surface Buying Signals, It’s Just a Spreadsheet
Let’s stop pretending. If your CRM isn’t actively helping you see what’s happening—who’s leaning in, who’s circling back, who’s ready to move—then it’s not a revenue tool.It’s a glorified filing cabinet with a search bar. “Logged” Isn’t the Same as “Closing” Sure, it tracks deals.Logs calls.Lets you check boxes and change stages. But that’s not […]