Let’s not kid ourselves.
If you’re running ads to a cold list of accounts without sales on board, you’re not doing ABM.
You’re doing cosplay.
And LinkedIn is the costume.
Real ABM Starts with Alignment
Not clicks. Not impressions.
Alignment.
Sales and marketing sitting at the same table, looking at the same list, asking:
“Who actually matters?”
Then building a plan together.
Because real ABM doesn’t start in the DSP.
It starts in the room.
With prioritization. With buy-in.
With shared targets and shared language.
Content That Feels Custom—Because It Is
Once sales says, “These 50 accounts are make-or-break,”
marketing’s job isn’t to blast. It’s to build.
Build messaging that sticks.
Build content that feels like it was made just for them—because it was.
Strategic ads.
Warm intros.
Timely insights.
Personalized plays that don’t scream “automation.”
And Then? Timing Meets Intent
When a key contact opens that custom piece twice in a day?
Sales sees it.
They pounce.
They close.
Because that’s what happens when the engine’s humming.
No more guessing.
No more chasing MQLs down a black hole.
Just momentum.
ABM Isn’t About the Stack. It’s About the Sync.
You can buy all the platforms.
All the dashboards.
All the Chrome extensions with cute logos.
But if sales isn’t looped in, it’s not ABM.
It’s just a paid media campaign in a tactical disguise.
You want results?
You need coordination.
You need clarity.
You need sales and marketing moving like a single team—not two departments with different KPIs.
When that happens, it stops feeling like effort.
And starts feeling like revenue.
We’re building around that. Stay close.
